Selfiefee to be Introduced at Þingvellir
April fool´s day
An attempt to have at least one day of fun. Our visitors can enjoy still and for the nearest future to take selfie without any fear of extra charging. Have fun and enjoy your selfies with Þingvellir in the background.
Following the work of the government's efficiency group, which was appointed after the introduction of the nation's savings proposals, the government's steering group was appointed in new resource taxes, including at popular tourist destinations.
The steering group is currently experimenting with a new fee collection system based on the behavior, conduct and appearance of tourists at Þingvellir. The proposal was made in a conversation with the nation about changes in the government system and more detailed ways to generate revenue from tourism and other things in the Iceland. Ideally, this new revenue will go hand in hand with the government's newly published financial plan covering the years 2026-2030.
A price list has been implemented for the selfie fee. We try to keep the price list as fair as possible, but at the same time it is a bit complex. There is a big discount as the selfie session gets longer, as it is believed that there will be less selfies and more of the landscape that has the right to enjoy itself.
Þingvellir
The government´s steering group proposal for new selfie fee at Þingvellir National Park covers the area around Almannagjá. There we can find most of the self-centered visitors who put themselves at the forefront of their selfies. They will be charged based on; the number of selfies, the length of the videos, according to the publication and whether the photo is a landscape or a portrait.
The rangers will handle billing for the time being until artificial intelligence is implemented to analyse guests' social media usage and photo posting. The rangers count seconds and analyse how the phone is being used.
Þingvellir
In the future, according to the government's Artificial Intelligence policy, AI will be used to identify visitors' faces and analyse their social media usage, and collect revenue from such media posts. There are high hopes for this approach in the near future.
Billing is a fairly time-consuming task, but this new fee needs to be explained to all guests who are caught taking selfie. The fee is essential for new revenue to build infrastructure and other things in Iceland.
Þingvellir
Already most of our visitors show this new fee understanding and see the need for it. If people resist, the appropriate authorities will be called to ensure that the new fee results in infrastructure development at popular tourist destinations.
Þingvellir
Until the AI fully takes over, rangers will monitor and collect with POS. The govenrment´s jogging group on new revenue on popular destination sites will hold an open press conference about the experiment at 17:00 today, where the proposal and others that have been put forward will be discussed.
Until the AI fully takes over, rangers will monitor and collect data via POS. The government´s steering group will hold an open press conference about the experiment at 5:00 PM today.
Þingvellir